Plant-based products, technology also drivers of consumer trends.
October 13, 2021
In its Top Ten Trends for 2022, Innova Market Insights has identified the demand for trust in a sustainable future as the biggest driver of consumer behavior in the year ahead.
The experience of the global pandemic and the ongoing threat of future outbreaks has raised levels of consumer anxiety while accelerating a more proactive and holistic approach to health.
According to an Innova survey, 28 percent of consumers globally said that trust had become more important to them over the past 12 months, while over a fifth specifically named “transparency,” which is instrumental in building that trust.
We’re all wondering what the political, social and public health landscape will look like next year, but what about the food industry? What should brand owners, product developers and manufacturers consider?