In a report released last year, market research firm Euromonitor International examined the meal replacement segment, including snack and nutritional bars. What they found was that the space is in a state of transformation.
Nuts and seeds have long remained dietary staples. But these days, consumers have started to realize the wide range of diversity that these ingredients offer.
Tortilla chip manufacturers are using innovative shapes, zesty flavors and healthy ingredients to turn consumers’ everyday snacking occasions into mini fiestas.
Harris Interactive recently released the results of its 2012 Harris Poll EquiTrend study, which analyzed the responses of more than 38,500 consumers on key measures of brand health for more than 1,500 lifestyle, product and service brands. When questioned about the brands they are likely to reach for when craving a salty snack, respondents chose Lay’s Potato Chips—the top-ranked salty snack for the past eight years—followed by two other Frito-Lay North America brands, Doritos and Tostitos.