As much as the tortilla category stays the same, it also has been striving to include more clean-label, non-GMO, and organic options. The standard white flour or corn tortilla that you see on grocery shelves will continue to persist, but consumers may see vegetable options like sweet potato tortillas alongside them, too.
Authenticity, versatility and bold flavors are in demand when it comes to ethnic foods. Manufacturers are finding many clever ways to meet consumer preferences in this up-and-coming market segment, all while keeping healthfulness in mind.
