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Wild Thingz shakes up UK sweets market

The gummies have half the sugar compared to other brands.

December 19, 2024

The company’s creator left confectionary giant Mondelēz to found the upstart brand.

The B4Y brand is free of artificial colors, flavors, and preservatives.

October 21, 2024

Created by a female team, Wild Thingz was founded by Fliss Newland, who left confectionary giant Mondelēz to start the "challenger" brand.

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