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Falcon's Beyond strikes deal with Hershey to create themed experiential attractions

The brand secures licensing rights to develop Hershey’s "retailtainment” venues both inside and outside the U.S.

January 10, 2024

Through this contract, Falcon’s will conceive and develop Hershey-branded Location Based Entertainment (LBE) experiences featuring the confectionary and snack company’s iconic brands.

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Items Tagged with 'entertainment'

ARTICLES

Falcon's Beyond strikes deal with Hershey to create themed experiential attractions

Snack on the latest trends, news, and developments!

Stay in the know with Snack Food & Wholesale Bakery, the premier source of information for snack, bakery, and confectionery professionals.