Low and Slow Snacks hires former Dot’s Pretzels and Hershey executive Randy Kruse as new VP of sales to accelerate national growth.

Chips made out of potatoes are a well-known household staple, especially while watching sporting events at home. The category has been shaking things up, though, with the release of new formats, flavors, and proteins.

The snack brand has introduced three chip varieties in select stores and online.