Better Sour debuts brand refresh amidst growth The B4Y gummy brand originally launched in May 2023. Candy Industry Staff October 17, 2024 Better Sour is launching redesigned packaging, as it plans to increase retail expansion this fall.Read More
Better Sour debuts gummy candy focused on globally-inspired sour flavors Company raises an oversubscribed $1M pre-seed round to support its launch. February 24, 2023 Positioning itself as the candy for foodies, Better Sour is the first better-for-you candy company that’s 100% sour-focused.Read More