better-for-you candy | Snack Food & Wholesale Bakery

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Better Sour debuts brand refresh amidst growth

The B4Y gummy brand originally launched in May 2023.

Candy Industry Staff

October 17, 2024

Better Sour is launching redesigned packaging, as it plans to increase retail expansion this fall.

Better Sour debuts gummy candy focused on globally-inspired sour flavors

Company raises an oversubscribed $1M pre-seed round to support its launch.

February 24, 2023

Positioning itself as the candy for foodies, Better Sour is the first better-for-you candy company that’s 100% sour-focused.

TiDBiTS launches better-for-you gummies

Gummies feature plant-based fiber, real fruit juice.

August 22, 2022

TiDBiTS Candy has 4 grams of sugar per bag and is made with prebiotics from plant-based fiber and flavors from real fruit juice.

Zolli Candy participates in ‘Battle of the Brands’ TV competition

Better-for-you brands vy for brand awareness, sales, investment.

August 15, 2022

“Battle of the Brands" is a reality TV competition featuring better-for-you food and beverage brands vying for increased brand awareness, sales and investment.

ChocXO expands distribution to Wegmans, Vons

Chocolate brand continues to expand presence in U.S.

October 20, 2021

ChocXO has expanded its U.S. presence across several locations of Wegmans Food Markets and Vons as the demand for better-for-you chocolate continues to grow.

Barry Callebaut to source sustainable cocoa, vanilla for NA better-for-you options

Company will verify its North American better-for-you options through Cocoa Horizons.

July 26, 2021

All North American better-for-you products will become Cocoa Horizons verified through the Cocoa Horizons Foundation.

State of the Industry

State of the Candy Industry 2021: Better-for-you, reduced-sugar treats gain momentum

Healthier chocolates are seeing strong sales, while non-chocolate diet candy reflects complicated impact of pandemic.

Crystal Lindell

July 14, 2021

Healthier chocolates are seeing strong sales, while non-chocolate diet candy reflects the complicated impact of pandemic.

Why Do Confections Need Natural Colors?

On-Demand: Whether it’s vivid pinks and reds or violet and orange hues, EXBERRY® by GNT has you covered with over 400 shades of vibrant, natural colors made from fruits, vegetables, and plants.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.