Identifying areas throughout the gummy production process and wider value chain where efficiencies can be made will be critical to tackling the world’s food waste problem.
Perfetti Van Melle introduced the product in the U.S. in late 2020.
April 5, 2021
"We are thrilled about the upfront consumer response to our Fruit-tella Soft Gummies since we introduced our real, fruit-flavored soft gummies to the U.S. market in late 2020," said Craig Cuchra, v.p. of marketing for Perfetti Van Melle North America.
When Perfetti Van Melle USA, Inc. launched its first soft gummy products in the U.S., the company made sure to note one of the ingredients. It wasn’t a specific flavor, a specific color, or even a specific sweetener — it was a gelling agent.