Consumers are more aware than ever that maintaining a “healthy” diet is important, but they aren’t as clear on what that means, according to new research from Spoon Guru.

It’s no secret that consumers seeking food without certain allergens, animal products, pesticide use or GMOs are at a disadvantage when it comes to finding items that meet their needs. Fortunately, product variety and transparency will continue to improve as more manufacturers move into the space and adopt measures to make information available.