Market research firm Packaged Facts estimates 54 percent of those who purchased food gifts for others in the last year have done so for Christmas, Hanukkah and Kwanzaa.

Easter could prove to be an “egg-cellent” opportunity for food gifting companies, says new research by Packaged Facts.

In the fifth edition of “Food Gifting in the U.S.,” Packaged Facts, a division of MarketResearch.com, reports that 28 percent of consumers gave boxed chocolates and candies to someone else in the last 12 months.