With $10M investment, company increases production, adds 20 jobs.
August 28, 2020
Theobroma Chocolat has opened a state-of-the-art factory in Saint-Augustin-de-Desmaures, Quebec, Canada following a $10 million investment from multiple partners.
“ChocoStyle itself comes from the idea of focusing on what people love best. So we asked ourselves, ‘Who likes chocolate? Men or Women? Mostly women.’ Then, ‘What else do women like?’ And we said, ‘Fashion. And what in fashion? Fashion is too vague. So shoes.’ It was just something that emotionally connects," says Virgilio Rubini, president of ChocoStyle Int’l.
In-depth profiles from Candara, Laura Secord, ChocoStyle Int’l and Morris National provide insight into the confectionery scene in this French-Canadian province.
Candy Industry Magazine recently coordinated a trip to the province with help from Virgilio Rubini, president of ChocoStyle Int’l. While there we also got the chance to visit Laura Secord, Candara, and Morris National’s gift basket business.
Lorraine Koshman doesn’t get much sleep at night. The Morris National v. p. is in charge of the company’s Canadian gift basket division and her mind is always coming up with new ideas.
Five years after bringing Laura Secord back to a Canadian-owned company, CEO Jean Leclerc talks about how his family’s company is working to revitalize and grown the brand.
I’ll have full coverage of the Nashville trip in the March issue, and full coverage of the trip to Canada in April. But in the meantime, I want to take a moment to look at the people behind the companies.