checkout lane strategy | Snack Food & Wholesale Bakery

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Mars Wrigley partners with startup to explore retail impact of autonomous checkouts

Standard Cognition opened cashierless store in San Francisco.

November 26, 2019

Mars Wrigley and Standard Cognition have partnered to help retailers move into a new world of autonomous checkout by integrating seamless technology and impulse category sales.

Mars Wrigley Confectionery introduces Hazelnut Spread M&M'S, Creamy Snickers at NACS Show

Company also to revise candy aisle shelving guidelines.

October 10, 2018

Alongside introducing new products destined to hit shelves, Mars Wrigley Confectionery announced at NACS Show in Las Vegas this week it will release updated confection aisle shelving guidelines.

Another grocery store chain has removed candy from checkout lanes

California-based Raley’s aims to offer ‘healthier’ options, expose consumers to lesser-known brands.

Alyse Thompson

September 12, 2018

Removing "conventional candy" offerings from checkout lines isn't great for gaining impulse purchases, but that doesn't mean consumers will turn their backs on the brands they know and love.

Product diversity drives sales at checkout

Convenience and variety boost profits, despite ongoing efforts to eliminate candy at checkout.

Christian Metzger

May 30, 2018

Test data collected by Impulse Marketing Co. in several test stores revealed that increased item diversity in the checkout aisles increased total sales by 8.4 percent and traditional candy items sales by 2.5 percent.

CVS will replace 25 of its front checkout space with healthy snacks.

CVS to replace 25 percent of candy in front checkout space with snacks

Move is part of a larger push to expand CVS' offerings of healthy food and beverages.

Abigail Watt

June 22, 2016

Starting this summer, CVS will replace 25 percent of its front checkout space, traditionally occupied by candy, with displays of snacks including KIND bars, Larabars, and Vega One bars.

Cameron Cloeter of Impulse Marketing discusses checkout line strategies

How stores and candy companies can encourage more spending in the checkout lane.

Alison Soley

July 27, 2015

Checkout lines — the term may bring up memories of impatient people, tantrums from children, and the unmistakable feeling of being bored and stressed at the same time.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.