Sandy Golden-Dukes, director of business development, IFC Solutions, offers his advice on natural alternatives, the FDA and the future of the sector.

Color has always been one of the confectionery industry's strongest weapons in its attracability arsenal.

It's important to remember that colors perform a variety of functions beyond the obvious visual connection.

“We get the sense that social and cultural factors are main drivers behind this [all-natural colors] movement, rather than science, since in reality artificial colors undergo more thorough scrutiny, testing, and certification than their natural counterparts,” says Jerry Owens, marketing director, S&S Flavors.