SnackMagic has launched Snack Drop, a new product discovery opportunity for consumers and brands.

The modern consumer lives a busy lifestyle, cramming in multiple activities into a day. This has led to more consumers choosing to snack since they do not have enough time for traditional meals.

Innova Market Insights said new product development is reflecting the industry’s push toward added value, both in terms of taste and nutritional benefits.

It’s no question that U.S. consumers are snacking more, and manufacturers have risen to support, and even drive, this trend. But the prevailing idea that most consumers snack "on the go" might not be totally accurate, the Hartman Group reported.