“It’s a huge honor to host these iconic brands on our chocolate bars,” says Kerry Laramie, v.p. of Sales, at PRAIM Group.

It took 25 years, but someone finally found Waldo, and with a delicious result. Praim Group announced its new line of Where’s Waldo? chocolate bars so now customers can search out the bespectacled icon while enjoying a sweet treat.

The recipe for a popular chocolate bar typically has two ingredients: excellent taste and eye-catching packaging. Mary Phillips Designs plans to include both for its new line of chocolate bars.