Non-chocolate candy represents 32% of all confectionery purchases made in the United States, according to a new report from the National Confectioners Association.

The NCA's COVID-19 policy also states that the Expo will not require proof of vaccination nor a negative COVID-19 test. 

“Valentine’s Day is positioned at the nexus of two powerful trends defining the confectionery category right now. Consumers are sharing chocolate and candy more frequently, and shoppers are increasingly looking for little moments to treat themselves," said NCA's John Downs.