Old Trapper | Snack Food & Wholesale Bakery

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Old Trapper announces 2023 sponsorship with North American Whitetail TV

Beef jerky becomes fully integrated into Big Buck Profile segments.

July 20, 2023

The brand is the exclusive beef jerky sponsor of North American Whitetail TV that begins this summer.

Old Trapper announces itself as founding partner, SlamBall League: Series 6 on ESPN

The smoked meat brand is the official beef jerky of the 2023 SlamBall season.

July 14, 2023

Throughout the 2023 season, Old Trapper product, messaging and signage will be incorporated on broadcast, digital, and social media platforms of SlamBall on ESPN.

Old Trapper maintains status as 'Official Beef Jerky' of the Big 12 Conference

Old Trapper again serves as presenting sponsor as part of a multi-year agreement that began in 2022.

July 3, 2023

Old Trapper will have visibility across Big 12 championship events along with additional engagement through official Big 12 social and digital channels.

Old Trapper keeps on snacking after more than 50 years

The producer’s jerky and meat snacks have been connecting with consumers since 1969.

Jenni Spinner

May 2, 2023

The producer’s jerky and meat snacks have been connecting with consumers since 1969.

Old Trapper and Big Ten Conference renew sponsorship

Brand is the official jerky of the 2022 collegiate season.

October 28, 2022

Old Trapper announced that it has renewed their sponsorship of the Big Ten Conference, which includes the designation as the official beef jerky of the Big Ten Conference.

Old Trapper to sponsor Outdoor Channel's North American Whitetail show

Beef jerky will be used, identified in TV show hunt and profile segments.

July 19, 2022

Old Trapper's beef jerky is fully integrated into Big Buck Profiles and Ultimate Season programming.

Old Trapper to be Official Beef Jerky of Big 12 Conference

Brand will have additional engagement through Big 12 social/digital channels.

July 7, 2022

Old Trapper announced as presenting sponsor for Big 12 Football, basketball media days, and new football studio show on ESPN+.

Old Trapper successfully navigates pandemic environment with over 30% growth in 2021

February 17, 2022

Third consecutive year of higher than 25% growth despite supply chain issues and cost increases.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.