The World Food Championships has announced St. Pierre as the Official Burger Category Sponsor for its 2024 competition in Indianapolis, taking place Nov. 8-12.

As part of the sponsorship, BNP Media will provide promotional advertising, support for targeted marketing activities, and on-site programming.

Throughout the 2023 season, Old Trapper product, messaging and signage will be incorporated on broadcast, digital, and social media platforms of SlamBall on ESPN.

Old Trapper will have visibility across Big 12 championship events along with additional engagement through official Big 12 social and digital channels.

Old Trapper announced that it has renewed their sponsorship of the Big Ten Conference, which includes the designation as the official beef jerky of the Big Ten Conference.

Old Trapper's beef jerky is fully integrated into Big Buck Profiles and Ultimate Season programming.

Farm Rich and the Southeastern Conference (SEC) have announced an exclusive three-year sponsorship that will feature Farm Rich as the “Official Frozen Snack of the SEC” across all SEC sports, including football, basketball, baseball, soccer, tennis, gymnastics and more.