Premium jerky brand portfolio set to prosper in Sonoma region
July 9, 2020
Sonoma Brands, a private equity investor and incubator focused on emerging consumer brands led by Sonoma-based Jon Sebastiani, who is also the founder and creative force behind the acclaimed premium jerky brand KRAVE, has announced today the completed acquisition of Chef’s Cut Real Jerky Co. for an undisclosed amount.
Hershey acquired KRAVE from Sonoma Brands founder in 2015.
May 4, 2020
Sonoma Brands, a private equity investor and incubator led by Jon Sebastiani, who is also the founder and creative force behind KRAVE jerky, has acquired KRAVE from The Hershey Co. for an undisclosed amount.
Sonoma Brands, an emerging brands private equity investor and incubator led by Sonoma-based Jon Sebastiani, who is also the founder and creative force behind the acclaimed artisanal jerky brand KRAVE, announces today the completed acquisition of KRAVE from The Hershey Company for an undisclosed amount.
Hu Products, maker of organic, paleo and vegan chocolate, has received a minority investment from Sonoma Brands, the food incubator responsible for Krave jerky, SMASHMALLOW and other brands.