Popchips has announced a complete brand overhaul with a reimagined visual identity and the debut of two new flavors.

Velocity Snack Brands (VSB) has launched two new Popchips product lines in over 2,100 Kroger Co. stores nationwide to meet evolving consumer snacking habits, with further distribution to follow. 

VMG Partners, a private equity firm specializing in building iconic consumer brands in the food and beverage, personal care and beauty, pet food and wellness categories, recently announced the debut of a new branded snacking platform, Velocity Snack Brands (VSB).