Tortillas are known for their versatility—they can be used in tacos, quesadillas, burritos, and more. It’s no surprise, then, that the tortillas category has been doing well over the past year.
The funding signifies not only a unified confidence in Tia Lupita's business model but also helps to further the company's growing presence in the better-for-you Mexican food segment.
Tia Lupita recently released Cactus Grain-free Tortilla Chips in Habanero, with the spicy flavor of its Habanero hot sauce in a crunchy cactus tortilla chip.
Tia Lupita, a Bay Area Mexican food brand popular with Gen Z, is debuting an upcycled tortilla, the latest addition to its popular grain-free cactus tortilla line which has gained market share against major category players over recent months.
Tia Lupita Cactus Tortillas and Cactus Totopos (tortilla chips) were launched in August 2019, with Whole Foods and Cost Plus World Market being the first to carry the product.
