Leo Burnett’s “BrandShelter” study about American’s view of the economy and the future shows a serious mood change amongst consumers. According to the study, 70% of those polled believe that the recovery is at least two years away. Bernie Pacyniak explains why confectionery companies should take now.
Although the study isn’t as pessimistic as the song’s lyrics, excluding perhaps the final refrain about love just being a kiss away, it does show a serious mood change amongst consumers. According to the study, 70% of those polled believe that the recovery is at least two years away.