Consumers want sweet snacks and baked goods with less sugar; here are ways to deliver.

Ingredient suppliers and bakery clients are discovering new products and ways to use existing ingredients. 

Health-conscious consumers are driving growth in grains both old and new.

Producers are serving up new nutritional ingredients to consumers craving better-for-you foods.

Consumers aim to reduce sodium in their snack and bakery products.

Consumers look for healthier chocolate products, while still indulging. 

Inclusions such as fruits, vegetables, and chocolate can add another dimension of visual appeal, flavor, and texture to snacks and baked goods.

Consumers are continuing to spend more time at home versus pre-pandemic and this is influencing what they are buying and how and what consumers are eating. 

Consumers still have a sweet tooth for desserts. In fact, 53% of consumers said that they had dessert within the past day based on a recent survey from Datassentials. Even as we emerge from the pandemic, desserts are still very relevant as consumers look to indulge a sweet craving, with a treat that can offer familiarity, comfort, or nostalgia.

Fats and oils play an important role in delivering the sensory and quality attributes for snack and bakery products. Consumers’ interest in sustainability, health and wellbeing, and clean label are influencing the fats and oils category.