Representing one of the fastest-growing segments of the baking industry, the Tortilla Industry Association (TIA) Annual Convention & Trade Show is a much-anticipated event by everyone in our industry, as well as all those interested in exploring it.

The Tortilla Industry Association (TIA) has once again raised the stakes for its strategy of focusing on the fastest-growing geographies in the fastest-growing sector of the baking business—tortillas recorded $12 billion in sales last year and are overtaking white sandwich bread as the nation’s preferred food-delivery platform—by placing its bets on Southern California as the destination for its 2016 Annual Convention & Trade Exposition.

As most of you know, the tortilla industry has become the fastest-growing sector of the baking business, with more than $11 billion in sales last year.

Capturing a share of the fastest-growing segment of the tortilla and tortilla chips segments in the baking and snack industries has become a key strategic objective for an increasing number of food companies.