Pancakes

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Jill McCauley and Terry Howard, the founders of The Invisible Chef, are expanding their baking mix collection with the launch of new Baking Kits at the Winter Fancy Food Show in Las Vegas.

Gamers and friends were invited to play atop Magic-themed playmats and taste-test the IHOP's new mana inspired pancake partnership, on the house.

Supernatural teamed up with King Arthur Baking Company and Vital Farms to launch ten brand-new kits for baking festive treats like gingerbread houses, Hanukkah sugar cookies, buttermilk doughnuts, themed sprinkle sets, and more.

The new packaging reflects the evolution of the growing food company and serves as a canvas to convey the values behind the brand.

A selection of sweet and savory IHOP favorites join biscuits and pumpkin spice on its menu.

The Kroger Co. has announced the launch of Harvest Apple, a new limited edition Private Selection line of products spicing up fall with a fresh new twist.

The company creates plant-powered, gluten-free products rooted in Konjac—a fiber-rich Asian root plant that can be used to empower flour substitute applications.

Arcadia Biosciences, Inc. announced it is expanding its better-for-you, fiber-forward brand, GoodWheat, with the upcoming launch of GoodWheat Quikcakes and GoodWheat Pancake & Waffle Mixes.

After a successful debut of the IHOP “Choco-Pancake” at a local Houston location last summer, the brand is bringing Pancake Tacos to the table nationwide, a first in the family dining space.

The breakfast category, including French toast, pancakes, waffles, breakfast sandwiches, and more, overall experienced growth from the past year, with some interesting new innovations released.