Edible, Tajín team up for ‘swicy’ collaboration The collection takes Edible's signature creations and adds Tajín's zest. SF&WB Staff April 8, 2025 The products include chocolate-dipped strawberries and pineapples with a chili-lime twist, plus "swicy"-inspired dessert bites.Read More
Voodoo Doughnut debuts Cherry Cola Doughnut A portion of proceeds from the treat will benefit the Alzheimer's Foundation. SF&WB Staff April 8, 2025 The Cherry Cola Doughnut is covered in cola frosting, bursting with bright cherry filling, and topped with sweet fluff and a cola candy.Read More
Hot Pockets, Hidden Valley Ranch team up on sandwiches The new frozen entrees each include ranch sauce and a seasoned crust. SF&WB Staff April 8, 2025 The two brands are releasing Hot Pockets Ranch Lovers Pepperoni and Hot Pockets Ranch Lovers Buffalo Style Chicken varieties.Read More
Tate's Bake Shop breaks into soft-baked cookies The new treats took three years to develop. SF&WB Staff April 7, 2025 After 45 years of thin-and-crispy treats, Tate's is expanding its product line with Soft Baked Cookies.Read More
Paris Baguette unveils Easter collection The bakery treats range from cakes to doughnuts. SF&WB Staff April 7, 2025 Paris Baguette is debuting its handcrafted collection of Easter-themed cakes and pastries, available through Easter (April 20). Read More
Insomnia Cookies launches LTO spring collection The bakery treats range from lemon flavors to carrot cake. SF&WB Staff April 7, 2025 The limited-time lineup features fresh flavors that capture the essence of spring, the brand says.Read More
Junkless introduces drizzled chewy granola bars The new snack is available in Birthday Cake and Berries and Cream flavors. SF&WB Staff April 7, 2025 The new bars combine whole grain oats with a rich, creamy drizzle.Read More
Krispy Kreme debuts ‘Hoppy Easter’ collection The brand's bunny-themed doughnuts will be available for a limited time. SF&WB Staff April 7, 2025 The Hoppy Easter Collection is available in a custom Easter dozens box for a limited time at participating Krispy Kreme shops.Read More
Hero Bread launches low-carb Everything Bagels The bagels are loaded with protein and fiber, and have only 140 calories. SF&WB Staff April 4, 2025 The toasted onion and garlic bring bold flavor throughout the dough, while poppy and sesame seeds add crunch and texture, the brand says.Read More
Most popular new products: March 2025 Our monthly roundup of the products that received the most clicks on Snack Food & Wholesale Bakery during the month of March 2025. April 4, 2025 Products range from First Watch’s new toast menu to Lay’s All Dressed chips, Pepperidge Farm’s white chocolate Milano cookies, and more.Read More