Clean Label

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La Brea Bakery has announced its new La Brea Bakery Reserve, a line of artisan breads made from single-origin heirloom grains and the first nationally available farm-to-table artisan bread.

When it comes to food trends, consumer interest in better-for-you products continues to grow. The desire to improve their overall health and well-being is prompting many Americans to be more selective when it comes to the foods they buy and eat, including baked goods and snacks. Instead of automatically placing a familiar product into their shopping cart, consumers are now scrutinizing its label for unpronounceable ingredients, artificial flavors and colors, GMOs and high levels of sweeteners and sodium.

Fruits, nuts and chocolate are go-to ingredients for inclusions, toppings and fillings that add nutritional benefits to baked goods and snacks.

In the world of snacks today, good ideas are sprouting up all over. Snacking is the new normal, and in order to remain competitive and relevant in a culture that increasingly leans toward better-for-you options, manufacturers are exploring formulation tactics that build more positive nutritional messaging into their products. Clean label is also top-of-mind, and if a snack can swing a gluten-free claim, its appeal instantly broadens.

Tortillas continue to find favor from all angles, whether corn or wheat, crispy or soft, traditional or better-for-you.

Consumer trends continue to spur tortilla and tortilla chip manufacturers to create products that are better-for-you, innovative, versatile and flavorful.

Though niche customization represents the new frontier for bar manufacturers, select ingredients still appeal to a wide segment of bar-buying consumers.

The recent “simplicity initiative” put forth by The Schwan Food Co. encompasses both its retail and foodservice business.

Nadia Leonelli, general manager of clean-label, non-GMO, gluten-free Element Snacks, talks about the company’s background, growth and future.

Spicy, savory and contrasting remain flavor favorites in the baked goods and snack categories, while reds and all-natural colors are tops for adding visual appeal.