While the crackers market remains relatively flat, up a mere 0.29 percent for the year, it's a strong area of baked snacks, accounting for $7.4 billion in sales, per IRI, Chicago for the 52 weeks ending March 24, 2019.
Town House is known for having the perfect range of crackers for all snacking needs, including their line of Flipsides—one part flavorful pretzel, another part crispy cracker.
Taste remains a key driver in consumer food purchases. According to the 2018 IFIC "Food and Health Survey," taste was rated the No. 1 factor, with 81 percent of consumers stating taste impacts their decisions. Consumers still seek nostalgic, familiar flavors, but also flavors that appeal to their adventurous side.