Tate's Bake Shop breaks into soft-baked cookies The new treats took three years to develop. SF&WB Staff April 7, 2025 After 45 years of thin-and-crispy treats, Tate's is expanding its product line with Soft Baked Cookies.Read More
Paris Baguette unveils Easter collection The bakery treats range from cakes to doughnuts. SF&WB Staff April 7, 2025 Paris Baguette is debuting its handcrafted collection of Easter-themed cakes and pastries, available through Easter (April 20). Read More
Insomnia Cookies launches LTO spring collection The bakery treats range from lemon flavors to carrot cake. SF&WB Staff April 7, 2025 The limited-time lineup features fresh flavors that capture the essence of spring, the brand says.Read More
Junkless introduces drizzled chewy granola bars The new snack is available in Birthday Cake and Berries and Cream flavors. SF&WB Staff April 7, 2025 The new bars combine whole grain oats with a rich, creamy drizzle.Read More
Krispy Kreme debuts ‘Hoppy Easter’ collection The brand's bunny-themed doughnuts will be available for a limited time. SF&WB Staff April 7, 2025 The Hoppy Easter Collection is available in a custom Easter dozens box for a limited time at participating Krispy Kreme shops.Read More
Hero Bread launches low-carb Everything Bagels The bagels are loaded with protein and fiber, and have only 140 calories. SF&WB Staff April 4, 2025 The toasted onion and garlic bring bold flavor throughout the dough, while poppy and sesame seeds add crunch and texture, the brand says.Read More
Most popular new products: March 2025 Our monthly roundup of the products that received the most clicks on Snack Food & Wholesale Bakery during the month of March 2025. April 4, 2025 Products range from First Watch’s new toast menu to Lay’s All Dressed chips, Pepperidge Farm’s white chocolate Milano cookies, and more.Read More
La Brea Bakery releases line of pretzel bread The new bakery products include pretzel buns, sausage buns, and baguettes. SF&WB Staff April 3, 2025 The artisan bread brand is launching authentic German-style pretzel buns, sausage buns, and baguettes.Read More
Pure Protein debuts bar lineup at 7-Eleven and Speedway The new snack includes Blackout Cake and Strawberry Shortcake flavors. SF&WB Staff April 3, 2025 The new bars include 20 g of protein, 0 g of added sugar, and a blend of 10 vitamins and minerals.Read More
Fancypants debuts LTO spring flavors The brand's Lemon Tart and Strawberry Shortcake cookies retail for $5.99 per bag. SF&WB Staff April 3, 2025 Fancypants is one of the first upcycled cookies and is Upcycled Certified, baking with upcycled oat flour made from dried and milled oat pulp left after making oat milk.Read More