The hard pretzel category grew steadily in the past year as consumers stuck at home continued to snack, although fortunes varied significantly from brand to brand. During the past year, consumer focus on cleaner labels and healthier ingredients has ramped up, while manufacturers have continued to experiment with a wider variety of flavors. Pretzel product and ingredient makers predict those trends will continue.
Frit Ravich’s Top Corn’s special crunchiness and lightness are combined with one of the most popular Chupa Chups flavors to make it totally irresistible.
As Americans stayed home for another year during the COVID-19 pandemic, popcorn sales steadily rose, especially in the ready-to-eat popcorn/caramel corn category.
While consumers were already snacking more throughout the day, this was escalated even more while people were working and nesting at home during the pandemic. 46 percent of consumers said they were snacking more during the pandemic and 58 percent of consumers said snacking with be part of the post pandemic "new normal."
RIND, maker of functional and sustainable whole fruit snacks, is giving chips a new look this summer with the launch of RIND Chips—a single-ingredient fruit chip.