Consumers are continuing to spend more time at home versus pre-pandemic and this is influencing what they are buying and how and what consumers are eating.
The cracker category shines through innovative product formats and flavors.
July 15, 2022
Crackers share a direct lineage with bread, finding their innovative genesis as a tool of necessity. The notably long shelf life of crackers makes them a resilient go-to food staple throughout the past two centuries.
All that and a bag of chips: You don’t have to be an Urban Dictionary editor to know that the phrase suggests something’s pretty special. And given the continued dynamism in today’s chips space, it’s apparent that snack chips—from retro potato platforms to better-for-you fruit and grain options—are something special, indeed. One could even argue they’re “all that” and a whole lot more.