Brand launches online fan experience for consumers to win soccer-inspired merchandise, prizes.
October 19, 2022
Frito-Lay celebrates soccer fans with limited-time Lay’s Abobadas, Lay’s Bacon Wrapped Jalapeño Popper, and Lay’s Wavy Carnitas Street Tacos varieties inspired by FIFA World Cup teams, and the launch of the Pass the Ball Challenge.
Consumers enjoy granola’s texture and flavor options, but manufacturers are introducing reduced-sugar and protein-fortified options to boost its nutritional profile.
Consumers enjoy granola’s texture and flavor options, but manufacturers are introducing reduced-sugar and protein-fortified options to boost its nutritional profile.