Nabisco’s Honey Maid crackers dominate the graham cracker category, with a 49.4% market share, according to SymphonyIRI Group. But Kraft Foods has done little advertising to assert that position until now. Kraft is launching a major marketing effort, with new products and a campaign that promotes the brand as a standalone snack for children.

Brazil is a sizzling-hot topic these days, especially where consumer packaged goods (CPG) are concerned. CPG companies are eyeing Brazil as a key portal for future growth opportunities. But to tap into market opportunities, what will it take to launch successful food and beverage products there?

From flavors to popular culture, what’s hot and cool are what drives new products from the Battle Creek, Mich.-based company.

The June meeting of the Baking Equipment Manufacturers and Allieds (BEMA) drew historic numbers, with the Baker Viewpoint panel being a main attraction to the event.

Onsite at the PACK EXPO International show in October, research firm Mintel will deliver access to valuable market research and innovative package designs from around the world.

American Bakers Association (ABA) president and CEO Robb MacKie expresses disappointment that the Senate voted against reforming the current U.S. sugar program ‘instead of passing a measure that could have saved bakers and consumers more than $3.5 billion a year in higher sugar costs.’

Hillshire Brands’ CEO Sean Connolly views the meat snack market as having great potential as an emerging opportunity, filled with exciting sales possibilities for the newly independent company.