When it comes to food trends, consumer interest in better-for-you products continues to grow. The desire to improve their overall health and well-being is prompting many Americans to be more selective when it comes to the foods they buy and eat, including baked goods and snacks. Instead of automatically placing a familiar product into their shopping cart, consumers are now scrutinizing its label for unpronounceable ingredients, artificial flavors and colors, GMOs and high levels of sweeteners and sodium.
Though niche customization represents the new frontier for bar manufacturers, select ingredients still appeal to a wide segment of bar-buying consumers.
Lantmännen Unibake USA has capitalized on its strong European bakery heritage to strategically combine the best aspects of efficiency and artisan sensibility to fuel ongoing growth.
Bakers and snack manufacturers can now include concentrated fruit pieces with authentic provenance in their products, thanks to Taura Natural Ingredients’ latest innovation.