Known best for its canned and frozen vegetables, Green Giant is venturing into grocers’ snack aisles with the introduction of Green Giant Roasted Veggie Tortilla Chips in a Zesty Cheddar flavor and Green Giant Multigrain Sweet Potato Chips in a Sea Salt flavor.
Potato chips and chocolate? Snack manufacturers and bakeries are experimenting with unique combinations to satisfy consumers’ desire for a snack with the perfect sweet-savory blend.
Tyson Mexican Original, a subsidiary of Tyson Foods Inc., has acquired the assets of Don Julio Foods in Clearfield, Utah. The deal includes retail branded tortilla, chip and snack business.
Axium Foods, known best for private-label, corn-based snacks, launches its own brand of enhanced-nutrition tortilla chips of a different color, Mystic Harvest Purple Corn Tortilla Chips. Loaded with healthful antioxidants, the chips are not only eye-catching, they have a tasty flavor and crunch.
For the past two decades or more, America’s businesses have been working to connect with the nation’s largest ethnic and fastest-growing demographic group: the Hispanic consumer. Unfortunately, many companies use an approach that rests more on stereotypes than it does on the realities of modern, acculturated Hispanic households.
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