Just in time for National Pretzel Day, April 26, Auntie Anne’s Frozen Soft Pretzels are now available at grocery stores and mass market stores nationwide.
The announcement supports the Charlotte, NC, snack food manufacturer’s goal of increasing a stronger presence in a health, more sustainable food industry.
Pretzels are starting to take a larger market share in the snacking category, as manufacturers look for unique ways to compete with and overtake chips and crackers.