The Tortilla Industry Association (TIA) has once again raised the stakes for its strategy of focusing on the fastest-growing geographies in the fastest-growing sector of the baking business—tortillas recorded $12 billion in sales last year and are overtaking white sandwich bread as the nation’s preferred food-delivery platform—by placing its bets on Southern California as the destination for its 2016 Annual Convention & Trade Exposition.

Consumer trends continue to spur tortilla and tortilla chip manufacturers to create products that are better-for-you, innovative, versatile and flavorful.

A luxurious new venue, education sessions, exhibitors and plenty of networking and social opportunities await attendees at the 2016 Tortilla Industry Association (TIA) Convention & Trade Exposition in Southern California on May 18–19.

Wholesome Goodness’ gluten-free Sweet Chili & Omega Tortilla Chips are made with a blend of whole-grain corn and a medley of whole ancient grains.

The Tortilla Industry Association will hold its first major East Coast event Oct. 21-22 in Atlantic City, NJ. Online registration is available now.

Ingredient and equipment manufacturers offer a variety of products to help tortilla manufacturers improve their products, production efficiency and bottom line.

As most of you know, the tortilla industry has become the fastest-growing sector of the baking business, with more than $11 billion in sales last year.

New shapes, interesting flavors and better-for-you ingredients help make tortilla chips the second most-popular salty snack among U.S. consumers.

Catallia Mexican Foods now offers a complete line of corn tortillas for foodservice operators.

Tortilla versatility, better-for-you ingredients and on-trend flavors continue to attract consumers looking for bread replacements and healthier eating options.