We recently spoke to Dana Rodio, director of brand strategy, Nassau Candy, about the novelty candy sector and current trends.

The hearty hero joins other supers in the Avengers 12-count assorted trays.

Candy Industry talks to Todd Elliott, president, Oh My! Studios, about its recent partnership with Flix Candy and securing the global distribution rights to Gummi Pop Surprise.

We recently spoke to a representative at CandyRific and Hilco about its novelty products and trends in the category.

CandyRific is collaborating with Marvel to introduce Mini Candy Dispensers inspired by Team Spidey from the hit Disney Junior series, “Marvel’s Spidey and his Amazing Friends,” as well as Mini Backpacks inspired by Marvel’s Avengers.

Hitting shelves now around the world, the new L.O.L. Surprise! Loves Mini Sweets Haribo series will include an all-new collection of L.O.L. Surprise! tots, a Vending Machine series, a Haribo Goldbears Deluxe Pack, and more.

CandyRific is rolling out a line of Mini Backpacks, beginning in October, for Every Day, as well as Valentine’s Day and Easter 2024, in both licensed and non-licensed selections. 

CandyRific is introducing new Unicorn Light-Up Talker and Sweet Squad and Sports design options of its Mini Backpacks for Easter 2024.

As part of a licensing relationship with Girl Scouts of the USA (GSUSA), Hilco is featuring its Girl Scout Thin Mints Candy Canes, along with candy novelty items from KOOL-AID, a Kraft Heinz Company brand.

The brand announced its version of 'candy stix' with its new Clever Candy Straws.