Candy products designed with kids in mind go beyond mere chocolate and fruit flavors to include features young consumers crave, from licensed designs and event sponsorships to interactive formats and powerfully sour concoctions.
Hard candies sweetened with sugar substitutes have gone mainstream, due largely to an increasingly diabetic audience, general obesity concerns and health-conscious consumers … as well as the fact that the products now taste better than ever before.
Functionality comes in many shapes and sizes. Whether it’s found in a gummy bear or jelly ring, manufacturers are creatively moving the category forward.
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