You’re at a convenience store, you grab a pack of gum in a wild flavor you’ve never seen before, and head over to the counter.  

 Would it be too much to ask for a strawberry-flavored jelly bean that can also act as a painkiller, deliver a daily dose of caffeine, and pick up the kids from school? 

Darrell Lea, known in the United States mainly for its soft-eating licorice, has brought in PPB Advisory to conduct an ongoing review of its business after growing concerns about its ability to meet ongoing financial obligations.

Here’s some news to file under “obvious” — people in the United States love chocolate. In fact, they loved it $19.5 billion worth in 2011. 

 “Flavor-iety” — if only it were a real word, because no other captures the essence of the gummies and jellies right now.  

Hard candy is by definition, well, hard. Lollipops are just for kids and consumers won’t pay for a more expensive sucker. Customization is just a fad.

Chicago native Sarah Levy has wanted to work with pastries for as long as she can remember — a life-long passion that blossomed into something tangible in 2004.