CandyRific, in partnership with Universal Products & Experiences, is launching three new character candy novelties inspired by Illumination’s global phenomenon, the Minions.
The new campaign highlights Katjes' commitment to kindness for all animals, reflected in their use of plant-based ingredients instead of animal gelatin.
Previously with Clif Bar & Company, Colin Fitzgerald brings consumer packaged goods experience to enhance online sales, digital media, search, and content.
The collaboration, which was brought together by Bazooka Candy Brands’ licensing agency, introduces two limited-edition flavors of Ring Pop soda: Blue Raspberry and Berry Blast.