Nuts and seeds are growing in popularity due to an increase in healthy snacking and consumer interest in plant-based products. According to Innova Market Insights, 7 in 10 U.S. consumers sought healthier snacking options in 2018.
“These newly emerging trends and interest in plant-based products are drawing focus on nuts and seeds in snacks, bringing them more than a nutritional edge. Their focus as protein-packed has always been known, but now the brands are using seeds, nuts and other inclusions to bring a textural and flavorful element into their snack products,” says Keera Perumbala, marketing associate, sweet and beverage flavors, Sensient Flavors, Hoffman Estates, IL.