Per IRI, Chicago, the salty snacks category was valued at $22.6 billion for the 52 weeks ending April 16, 2017—a number that encompasses potato chips, tortilla chips, extruded/puffed snacks including cheese puffs, ready-to-eat (RTE) popcorn, corn chips, pretzels and pork rinds—and sales were up 3.60 percent for the year (see the July “State of the Industry—Snacks” issue for detailed category data).
In early May, KIND Snacks held a "Raise the Bar" contest, where consumers had the opportunity to vote on four flavors they’d love to see from KIND: Sangria, Sesame Seaweed, Sweet Pretzel Crunch and Spiced Fig.
Within the past few years, choices for popcorn flavors have become more diverse. In 2017, you can choose to eat popcorn straight from the bag, made in the microwave, or even drizzled with chocolate. Consumers can even choose from flavors like honey butter and ranch. For today’s popcorn fans, this category offers more snacking options than ever before.
Crackers remain one of the most- important segments in snacks, valued at $7.4 billion. And current innovations related to ingredients, formats and flavor profiles could drive more growth over the coming year.
Snack mix and nut products have extended their reach over the past year as consumers continue to seek varieties that are full of flavor innovation and adventure. “On-the-go” snack packs also appeal to consumers, and some have bold, new flavors that will make them stand out on the grocery store shelves.
Deep River Snacks has announced a packaging optimization for its iconic and flavorful line of kettle cooked potato chips. In addition, the company will launch a decadent new Black Truffle Kettle Chip this July, its first to feature a consumer nominated charity.
While select brands showed stronger-than-average performances over the past year, the overall frozen pizza category—including frozen pizzas and frozen pizza crusts/dough—has leveled off in sales.
For the first time ever, KIND Snacks will empower its fans to choose its next bar flavor in a nationwide “Raise the Bar” contest, aided by celebrity chef Daphne Oz.