Russ Asaro and Rob Kowitt of Healthy Food Brands may be known for their Angry Birds and Candy Crush lines, but the company is looking to the future with a new Welch’s fruit line, a bigger focus on private label and an expansion of its Simply Lite brand.
These days, when people in the candy industry hear the name Healthy Food Brands, they most likely think of Angry Birds or Candy Crush gummies and fruit snacks. And then, their next thought is probably something along the lines of, “What’s so healthy about those two brands?”
Sunrise is introducing Moon Rocks crunchy fruit-flavored snacks, Farmers Market fruit flavored snacks, and Fruit Shoppe reduced sugar fruit-flavored snacks.
With a growing line of acclaimed fruit and nut snacks, Seattle-based Sahale Snacks is recognized by Circle Up as one of today’s most innovative consumer brands.
The new Welch’s Fruit Snacks 1.75-oz. Single Serve packs would make a great addition to any front-end and offer a healthy snack choice to consumers on-the-go.