Americans aren't the only ones confused about how “natural” can and should apply to food. New research from Mintel shows our neighbors to the north might be struggling with it, too.
The global food colors market is expected to hit $3.75 billion in 2022, according to a new report by India-based market research firm Markets and Markets.
And as more and more major companies are pledging to stop using artificial colors in their products, the message is clear: The push for a cleaner label extends to the ingredients used to create the visual aesthetics of the products as well.
Spicy, savory and contrasting remain flavor favorites in the baked goods and snack categories, while reds and all-natural colors are tops for adding visual appeal.
Sriracha and bacon have been flavor stars for the past two years, appearing in and on a host of foods. Around the same time, natural blues and greens arrived on the scene, giving snack producers and bakers even more color options.