General Mills announces two cereal launches for 2023 Cereals range from $2.99 to $5.24. November 30, 2022 General Mills' two new cereals include Lucky Charms S'mores and Hot Wheels Cereal.Read More
Pillsbury teams with Operation Homefront to help vets The bakery products company is teaming with the charity to house military families. November 8, 2022 The partnership is aimed at helping veterans transition out of military life and into homes.Read More
General Mills releases reimagined fan-favorites as minis The Minis will retail for $3.99 per full-sized box. November 2, 2022 General Mills to miniaturize its Trix, Reese's Puffs, and Cinnamon Toast Crunch cereals.Read More
General Mills, Hidden Valley Ranch introduce ranch-flavored Bugles Bugles were first introduced by the brand in 1964. October 21, 2022 General Mills is shaking up salty snacking with a brand partnership. Read More
Old El Paso debuts Fiesta Twists Flavors include Queso, Zesty Ranch, Cinnamon Churro. October 20, 2022 Olympic athlete Shaun White partners with Old El Paso to bring even more twists.Read More
Lucky Charms engages cereal fans with AR game Augmented reality tech enables “magical” product interaction. October 6, 2022 Playing the General Mills augmented reality game could lead to prizes.Read More
Old El Paso debuts Tortilla Pockets with sealed bottom Sealed bottom provides less mess, easily customizable. August 25, 2022 Tortilla Pockets are crafted with a sealed bottom and are portable, making them easy for everyone in the family to hold.Read More
Cinnamon Toast Crunch debuts first spicy cinnamon cereal CinnaFuego Toast Crunch combines cinnamon and spice. July 28, 2022 CinnaFuego Toast Crunch will be sold in a resealable pouch and available August 12 exclusively at Walmart.com while supplies last.Read More
General Mills finishes acquisition of TNT Crust TNT Crust was formerly owned by Peak Rock Capital. June 24, 2022 As part of the acquisition, General Mills has also acquired two manufacturing facilities in Green Bay, Wisconsin, and one manufacturing facility in St. Charles, Missouri.Read More
Totino's and FaZe team up to release Buffalo Chicken Pizza Rolls June 3, 2022 Totino’s and FaZe Clan partner to create new pizza rolls in one of the most fan-requested flavors: buffalo chicken.Read More