Good Measure, General Mills' newest brand, has launched at allingoodmeasure.com and in Hy-Vee stores in Minnesota.

Pillsbury Mini Sweet Biscuits offer flavors from sweet to fruity in Chocolate Chip, Blueberry, Honey Butter, and Cinnamon Sugar.

Nature Valley Soft-Baked Blueberry Muffin Bars are made with whole grains and real blueberries for a better-for-you-experience boasting muffin-soft goodness and appeal for the whole family with every bite.

General Mills recently released Twix Cereal Treat Bars as well as Cocoa Puffs Cereal Treat Bars. 

Chex Mix is introducing a new flavor to the iconic snack mix, with White Cheddar Chex Mix—hitting shelves now!

Every year, for the past 51 years, General Mills has reported the company’s global social and environmental progress in its Global Responsibility Report.

Pillsbury is taking up residence in the cookie aisle for the first time ever—and the baking is already done. The new line of Soft Baked Cookies are ready to eat out of the package as soon as you get them home (or even in the car, if you just can’t wait).

EPIC, the snack brand with a mission to improve the lives of animals, support human health, and help heal the land, has debuted its first bar made from beef raised using practices to reduce carbon emissions.

Betty Crocker is releasing its line-up of new seasonal products to meet demand for whimsical, easy and delicious treats.

Nature Valley is launching Protein Crunch bars, a bar that uniquely features a creamy, crunchy texture with 10 grams of great-tasting protein, making it unlike many other snack bar options.