As people seek to reduce their sugar consumption, snack producers and bakers look for solutions that still deliver sweetness along with the added functionality sugar brings to the formula.
Ingredient suppliers are stepping up to offer bakers and snack manufacturers a variety of sweeteners to match consumer preferences, from traditional sugar to modern formulations.
Strong crop performance and support from grower partners are prompting stevia extract producer Sweet Green Fields of Bellingham, Wash., to expand its stevia crop in the Southeast.
The number of product launches tracked by Innova Market Insights so far in 2012 containing one or more natural sweeteners including agave syrup/nectar, palm sugar, Stevia and monk fruit has more than tripled compared to the same time frame in 2009.
All-natural, zero-calorie sweeteners are being hailed as ‘Holy Grails of the food industry’ and ingredients that could fight obesity, says a report by market research group Euromonitor.
Here’s hoping Wholesome Sweeteners doesn’t lose its namesake principals now that it’s been acquired by an investment firm. The company — known for its organic and Fair-Trade-certified sweeteners — has been acquired by food and agriculture investment firm Arlon Group, in partnership with Edward Billington & Son Ltd.