Summer doesn’t officially begin for another week, but that doesn’t mean it’s too early to start thinking about Halloween.

January is quickly drawing to a close, but that doesn’t mean it’s too late to look at a few trends that are expected to shape consumer behavior this year.

According to Maru/Matchbox, Toronto, sustainable products that were once considered premium are being pushed into the mainstream as consumers become more invested in the environmental and humanitarian implications of their food choices.

Milk, cheese and eggs are dietary staples. In the U.S., on average, we consume 36.6 pounds of cheese, 268 eggs and 18 gallons of milk per person each year, according to the USDA Economic Research Service. From 2014–16, the consumption of eggs grew 1.9 percent and the consumption of cheese grew almost 6.5 percent.

Sustainability—the efforts to be environmentally friendly and good stewards of the earth—is important not just among consumers, but for corporate entities, as well. While many consumers regularly make personal choices that reflect their environmental focus, they expect the companies that they patronize to do the same.

Want to know what’s coming around the corner? Take the time to digest these long-term shifts affecting consumers, retailers and manufacturers.

In a report released last year, market research firm Euromonitor International examined the meal replacement segment, including snack and nutritional bars. What they found was that the space is in a state of transformation.